Crowdsourcing is a type of sourcing model leveraging a large group of people in an open forum to gain access to various goods or services. The use of crowds is being leveraged more and more, due to the shift from traditional in-house innovation to open innovation, with the intent to accelerate innovation. The use of crowdsourcing to solve business problems comes in many different forms such as crowdfunding, crowd-coding, crowd creation, and crowd-ideation. Crowdsourcing is also one of the best ways to establish and cultivate an innovation culture within an organization. The decision to use crowdsourcing comes from your desire to create breakthrough innovative products or services.