Embrace Your Inner Scientist With Behavioural Economics

Embrace Your Inner Scientist With Behavioural Economics

Behavioral science and behavioral economics are getting a great deal of press lately, and well deservedly so. Behavioral economics combines elements of psychology, neuroscience and economics into a cohesive and more scientific approach to solving today’s business problems.  If you don’t see yourself as a scientist, think again! Most of us use parts of the scientific method (developing hypotheses, testing them, observing the results and drawing conclusions, etc.) every day, we just don’t realize that we’re doing so (like when you are trying figure out how to reduce traffic congestion or speed up a grocery store check-out line).

Crowdsourcing: A Practitioner's Guide

Crowdsourcing: A Practitioner's Guide

Crowdsourcing is a type of sourcing model leveraging a large group of people in an open forum to gain access to various goods or services.  The use of crowds is being leveraged more and more, due to the shift from traditional in-house innovation to open innovation, with the intent to accelerate innovation.  The use of crowdsourcing to solve business problems comes in many different forms such as crowdfunding, crowd-coding, crowd creation, and crowd-ideation. Crowdsourcing is also one of the best ways to establish and cultivate an innovation culture within an organization.  The decision to use crowdsourcing comes from your desire to create breakthrough innovative products or services.

 

Smart IP - Gaining speed and de-risking investment

Smart IP - Gaining speed and de-risking investment

Your IP can be your business’ most valuable asset. Without it, what do you really have? Shouldn’t protecting your IP be a top priority?

Early on in an innovation project, it’s important to ask who you need at the table. A key player often overlooked is legal counsel. Imagine discovering too late, after all your resources and efforts have been invested, that someone else owns your innovation or you are infringing someone else’s IP. Unfortunately, in many cases, this step is overlooked or avoided because of the perception that it is too costly.